Trader Survey

Full Time*

Part Time*

Casual*

Number of Males*

Number of Females*

Age Profiles

Youngest Staff Member Age*

Oldest Staff Member Age*

How many years have you been trading

With this business*

At Sydney Markets*

In the Fruit & Vegetable Industry*

How many of the following Premises do you own/occupy

Spaces*

Stands*

Modules*

Forklifts*

Forklift Enclosures*

Units*

Offices*

Trucks*

Other Vehicles

Revenue – please state the following in relation to your business

Annual sales revenue

Is this higher or lower than last year?*

Do you anticipate next year will be lower, same, higher?*

Sales margin

Is this higher or lower than last year?*

Do you anticipate next year will be lower, same, higher?*

Profit

Is this higher or lower than last year?*

Do you anticipate next year will be lower, same, higher?*

Major costs – please mark down percentage of revenue

Staff – what percentage for all*

Rent*

Cost of Produce*

Electricity*

Insurance*

Other

Major factors affecting business

Do you conduct any of the following Promotional activities

Tours

Print Advertising

Online Advertising

Radio Advertising

TV Advertising

Outdoor Advertising

Website

Google Ads

Social Media

Sampling

Cooking Demos

Other

What types of IT Systems do you have in your business

Accounting System Such as XERO or MYOB

Customer Relationship Management System such as Microsoft Dynamics or Salesforce

Online ordering systems

Inventory Management Systems

Ecommerce

Marketing Systems such as HootSuite or SurveyMonkey or MailChimp

Product Type Sold / Volumes

Sources of Products

Growers - Which States do you source from*

Other Wholesalers*

Distributors*

Overseas*

Which Customers do you mostly service

Independent Retailer Shops

Independent Retailer Online

Florists

Non Retail Florists

Hospitality

Government

Cruise Ships /Travel

Overseas

Please complete the survey below

Number of Staff

Age Profiles

How many years have you been trading

How many of the following Premises do you own/occupy

Revenue – please state the following in relation to your business

Annual sales revenue

Sales margin

Profit

Major costs – please mark down percentage of revenue

Major factors affecting business

Do you conduct any of the following Promotional activities

What types of IT Systems do you have in your business

Product Type Sold / Volumes

Sources of Products

Which Customers do you mostly service