Sydney Markets has undergone remarkable transformation since its humble beginnings over 200 years ago on the wharves of Sydney. Today, Sydney Markets is recognised internationally for its world-class fresh produce and community markets. These markets play a significant role in the horticultural industry, and the economy of New South Wales and Australia.
A "One-Stop Shop"
Sydney Markets offers choice, with an extensive range of produce and merchandise variety, quality and price. It has the infrastructure to maximise time efficiencies and minimise cost for trading and distribution. Sydney Markets is a "one-stop-shop" with produce, packaging, exporters, providores, food processors, warehouses, unloading services, cafés and agricultural supplies all on site. Industry associations, banks, shops, a post office, commercial offices and other goods and services are also available in the Sydney Markets Plaza, the business and shopping centre at Flemington.
Sydney Markets 2129
Market Facts & Statistics
- Sydney Markets Limited Environmental Initiatives»
- An estimated 2,500,000 tonnes of fresh fruit and vegetables are sold through Sydney Produce Market and Sydney Growers Market annually, valued at $3.0 billion.
- Approximately 1,500 traders operate within the various community markets at Flemington and Haymarket.
- Around 140,000 customers are attracted to the community markets each week.
- There is excellent access to all markets by public and private transport.
- Over $150 million of fresh flowers are sold through Sydney Flower Market annually.
- Approximately 120 Wholesalers, 394 Produce Growers, 172 Flower Growers-Sellers and over 160 supporting businesses are located on site at Flemington.
- Approximately $100 million of fresh produce is exported from Sydney Markets annually.
- Sydney Markets supplies thousands of retailers, providores, florists and food processors on a daily basis.
- More than 5,000 people work in businesses at Sydney Markets.
Sydney Markets Greengrocer Awards Program - Metro and Regional
Launched in 2001, Sydney Markets Limited’s Greengrocer of the Month/Year awards program is used to acknowledge, encourage and reward excellence in fresh produce retailing.
Independent greengrocers from NSW and ACT who purchase their produce from Sydney Markets are eligible to participate in this highly successful and resourceful program.
How Does It Work?
Throughout the year participating greengrocers are visited regularly by professional anonymous shoppers who critique the each store from a customer’s perspective to judge
- Produce range and quality
- Store cleanliness
- Customer service
- In store display
- Staff product knowledge
- Merchandising and brand skills
Information obtained by anonymous shoppers, together with additional industry criteria is used by Sydney Markets to determine the recipients of the Greengrocer of the Month awards, Distinction in Retailing awards and ultimately the Metropolitan and Regional Greengrocer of the Year award.
Businesses interested in being apart of this program, should register with the Retail Support Manager on tel: 9325 6296.
Florist of the Year Program - Metro and Regional
The Florist of the Year Program was established in 2003 by Sydney Markets Limited with the objective to ultimately increase sales of fresh flowers by improving customer service experience at the consumer point of sale (florists).
The program is open only to shop front florists in NSW and ACT who buy from growers operating at the Sydney Flower Market, and aims to encourage regular, consistent buying and ‘best practice’ from participating florists – tools that growers can use to maintain and expand their own businesses. There is no cost to florists and the program is paid for by Sydney Markets Limited.
Participating florists are assessed by professional independent mystery shoppers, who use criteria established through industry-wide consultation. The criteria assess shop appearance, product quality and knowledge, presentation, customer service and merchandising and branding, and feedback is provided to all entrants.
To assist participating florists to grow and develop their businesses, feedback from the Mystery Shoppers are supplied to the florists confidentially.
Awards are presented to florists each month, culminating in two awards being presented for the Metropolitan and Regional ‘Florist of the Year’ being announced at the Flower Growers Group of NSW Annual Dinner Dance. The monthly award recipients receive a promotional media package to the value of $1200, features in the Sydney Markets Leader and Flower Market Newsletter they also receive a month free entry to the Sydney Flower Market and a $100 voucher from Temples Florist Sundries, proud sponsor of the 2006 Florist of the Month Awards.
If you would like further information about the Florist of the Month Program, please contact (02) 9325 6830.
Fresh for Kids Program
The ‘Fresh for Kids’™ Program, a multi-faceted, non-profit program was developed in the early stages of 1997 after the Sydney Markets Authority to combat alarmingly low levels of fresh fruit and vegetable consumption among the children of New South Wales.
Sydney Markets formed a steering committee with representation from the fruit and vegetable industry and the NSW Health Department to develop a strategic program that targeted children – Fresh for Kids was the resulting program.
The ‘Fresh for Kids’™ Program primarily targets school aged children and its main objective is to increase fruit and vegetable consumption by children in this age group. Its second objective is to promote a healthy lifestyle that incorporates regular physical activity teamed with a diet rich in fresh fruit and vegetables.
The 'Fresh for Kids'™ Program comprises numerous components that work both together and independently to promote the consumption of fresh fruit and vegetables and an active lifestyle amongst school aged children.
The www.freshforkids.com.au website, which has won many international awards and provides an interactive, fun and educational space.
The Sydney Markets 'Fresh for Kids' Program is supported by the NSW Chamber of Fruit & Vegetable Industries Inc and the Sydney Markets Credit Services Co-operative Limited & Australian Bananas.
Brisbane Markets also license the program from Sydney Markets.
Fresh for Kids has a number of core marketing components. These include:
- Fresh for Kids website - www.freshforkids.com.au
- Canteen Campaign
- Canteen Fresh Newsletter
- ‘From Farm to Plate’ school presentations (NSW)
- F&V Gang
- Promotional Material
- School Sport Foundation
- Sydney Uni Sport & Fitness Camps
Fresh for Kids would like to thank their sponsors for their ongoing support of the Program:
|Australian Bananas||The Australian Chamber of Fruit & Vegetables||Sydney Markets Credit Services|
|Sydney Markets||Brisbane Markets|
|1788||An informal produce market is created.|
|1790||Prohibitions on trade are relaxed and "surplus" produce is allowed to be sold under market conditions.|
|1806||The first organised market is established by Governor Bligh at The Rocks.|
|1810||A market wharf is built in Cockle Bay and the marketplace is relocated to the current site of the Queen Victoria Building.|
|1842||Sydney City Council assumes control of the markets.|
|1869||Fresh fruit and vegetable markets open in Campbell Street.|
|1914||New market complex opened at Haymarket.|
|1968||The Sydney Farm Produce Market Authority is established to manage the markets.|
|1972||Work begins on constructing a new market facility at Flemington.|
|1975||Sydney Markets moves to Flemington.|
|1988||Sydney's Paddy's Markets cease trading at Haymarket and move to Redfern while the Market City development is under construction.|
|1993||Sydney's Paddy's Markets return to Haymarket.|
|1997||The NSW Government transfers ownership of Sydney Markets from the Sydney Market Authority to Sydney Markets Limited a newly formed, industry-owned company.|
|2000||Sydney Markets celebrates 25 years of trade at Flemington.|
|2002||Sydney Markets Limited purchases the Flemington site and infrastructure from the NSW Government.
|2005||Sydney Markets Limited
celebrates 30 years of trade at
Central Markets Association of Australia (CMAA)
The Central Markets Association of Australia (CMAA) was formed in 2001 to represent central wholesale Markets located throughout Australia and to formalise the working relationships between these Markets.
Australian wholesale markets have many similarities in regard to operational, administrative communication, marketing and industry issues. The objective of the CMAA is provide a forum through which areas of common interests can be address:
The objectives of the Association include the opportunity to:
- Meet regularly and exchange views and information
- Coordinate submissions and recommendations to State and Commonwealth Government
- Have national representation
- Coordinate representation to various overseas conferences and to disseminate the related information