A & L Florist Sundries

SYDNEY MARKETS LIMITED WOULD LIKE TO WELCOME A&L FLORIST SUNDRIES AS THE NEW SPONSORS FOR THE 2009 FLORIST OF THE YEAR PROGRAM

A & L Florist Sundries were established in 1974 and are suppliers of all florist sundries and fresh cut flowers. All product lines are of exceptional quality and guaranteed with the florist wholesale team the best in the field.

Sydney Markets would like to thank A & L Florist Sundries for their support in this year’s Florist of the Year Program.

The Florist of the Year will be kicking off in March with both the metropolitan and regional florists receiving recognition for their achievements within the industry.

This year, the Florist of the Year Program has attracted a further 38 florists from across NSW and ACT, with the numbers now standing at over 225 florists participating in the program.

The Florist of the Year Program is recognised within the industry to be a useful resource to participating florists, providing them with invaluable information on areas of their business which may require further improvement or even highlight areas which are doing exceptionally well.

The Flower Program consists of 3 mystery shopping evaluations with the top 30 florists qualifying as preliminary finalists. From the top 30, 9 of the finalists are awarded the Florist of the Month Award and 21 finalists are awarded the Award of Excellence.

Florists are evaluated on appearance, quality of flowers, product knowledge, customer service and their use of merchandising and branding skills and are judged from a customer perspective by anonymous shoppers.

The Florist of the Month recipients receive a $1,200 advertising package, 1 month free entry to Sydney Markets, direct entry to the Florist of the Year Awards which is presented in November at the NSW Flower Growers Dinner Ball and a $100 gift voucher from our proud sponsors A & L Florist Sundries.

Good luck to all participating florists!

A&L Florist Sundries details: