Florist of the Month Program

The Florist of the Year Program was established in 2003 by Sydney Markets Limited with the objective to ultimately increase sales of fresh flowers by improving customer service experience at the consumer point of sale (florists). 

The program is open only to shop front florists in NSW and ACT who buy from growers operating at the Sydney Flower Market, and aims to encourage regular, consistent buying and ‘best practice’ from participating florists – tools that growers can use to maintain and expand their own businesses.  There is no cost to florists and the program is paid for by Sydney Markets Limited.

Participating florists are assessed by professional independent mystery shoppers, who use criteria established through industry-wide consultation. The criteria assess shop appearance, product quality and knowledge, presentation, customer service and merchandising and branding, and feedback is provided to all entrants.

To assist participating florists to grow and develop their businesses, feedback from the Mystery Shoppers are supplied to the florists confidentially.

Awards are presented to florists each month, culminating in two awards being presented for the Metropolitan and Regional ‘Florist of the Year’ being announced at the Flower Growers Group of NSW Annual Dinner Dance.  The monthly award recipients receive a promotional media package to the value of $1200, features in the Sydney Markets Leader and Flower Market Newsletter they also receive a month free entry to the Sydney Flower Market and a $100 voucher from A & L Florist Sundries, proud sponsor of the 2009 Florist of the Month Awards.

If you would like further information about the Florist of the Month Program, please contact (02) 9325 6830.

For more information on A & L Florist Sundries, please click here.

CONGRATULATIONS to 2009 Florist of the Year Award Winners

Florists Take Top Award at Industry Dinner

The Florist of the Year Winners for both the Metropolitan and Regional areas were announced at the Annual NSW Flower Growers Group Ball on Saturday, 21 November.

Previous Yearly Winners

Metropolitan Florist of the Year	Regional Florist of the Year
2008 - Floriart	2008 - Fine Flowers
2007 - A Lazy Daisy Florist	2007 - Fine Flowers
2006 - The Flower Hut	2006 - Flowers on the Coast
2005 - Jodie McGregor Flowers	2005 - Buttercup Florist
2004 - The Floral Decorator	2004 - A Floral Indulgence