Congratulations to the 2010 Florist of the Month Award recipients.

• March
• February

 

March Florist of the Month winner

Waldon’s Flower Shop is no stranger to winning Florist of the Month awards, and here is another one that Kylie Waldon, owner of Waldon’s Flower Shop, can add to her collection.

With her parents owning a stall at the Sydney Flower Markets, Kylie always knew she wanted to be involved with flowers.

“I decided I wanted to work with flowers from a young age and growing was not for me so I decided being a florist was the way forward for me,” said Kylie.

Kylie and her team understand the importance of differentiating her store from the competitors by spending a lot of time focusing on maintaining their high standards of customer service.

Most business owners would say it was a challenge managing more than one store but along with the store in The Junction, Kylie also owns a store in Kotara Westfield’s and manages to come to the markets three times a week while raising a young family.

“The birth of my son has helped me concentrate working ‘on’ my business rather than working ‘in’ the business.”

Congratulations Waldon’s Flower Shop!

Details: Waldon’s Flower Shop, Shop 1/192 Union Street, The Junction, NSW P) 02 4969 2407

 

February Florist of the Month winner

Congratulations to the owners of Flower Avenue, husband and wife team Vincent and Annie Goh, for being awarded the first award of the year in the Florist of the Month program.

Their commitment to providing quality flowers and wonderful customer service is exemplified within their teams focus on customer service and amazing product knowledge.

Annie uses the feedback from the mystery shopping program for self evaluation of the store and also helps improve the day to day operation of the business.

Vincent and Annie have been participating in the Florist of the Month program for several years. They have won numerous awards including three Awards of Excellence in the 2006, 2008 and 2009 Florist of the Year awards program.

When asked why she loves being a florist, Annie said “being able to send a message of love, tribute, celebration or even sorrow. The emotional energy invested into each floral creation sends its own individual message.”

Congratulations Flower Avenue!

Details: Flower Avenue, 111a Midson Road, Epping, NSW P) 02 9876 3740

 

 

CONGRATULATIONS to 2009 Florist of the Year Award Winners

Florists Take Top Award at Industry Dinner

The Florist of the Year Winners for both the Metropolitan and Regional areas were announced at the Annual NSW Flower Growers Group Ball on Saturday, 21 November.

Florist of the Month Program

The Florist of the Year Program was established in 2003 by Sydney Markets Limited with the objective to ultimately increase sales of fresh flowers by improving customer service experience at the consumer point of sale (florists). 

The program is open only to shop front florists in NSW and ACT who buy from growers operating at the Sydney Flower Market, and aims to encourage regular, consistent buying and ‘best practice’ from participating florists – tools that growers can use to maintain and expand their own businesses.  There is no cost to florists and the program is paid for by Sydney Markets Limited.

Participating florists are assessed by professional independent mystery shoppers, who use criteria established through industry-wide consultation. The criteria assess shop appearance, product quality and knowledge, presentation, customer service and merchandising and branding, and feedback is provided to all entrants.

To assist participating florists to grow and develop their businesses, feedback from the Mystery Shoppers are supplied to the florists confidentially.

Awards are presented to florists each month, culminating in two awards being presented for the Metropolitan and Regional ‘Florist of the Year’ being announced at the Flower Growers Group of NSW Annual Dinner Dance.  The monthly award recipients receive a promotional media package to the value of $1200, features in the Sydney Markets Leader and Flower Market Newsletter they also receive a month free entry to the Sydney Flower Market and a $100 voucher from A & L Florist Sundries, proud sponsor of the 2009 Florist of the Month Awards.

If you would like further information about the Florist of the Month Program, please contact (02) 9325 6830.

For more information on A & L Florist Sundries, please click here.

Previous Yearly Winners

Metropolitan Florist of the Year	Regional Florist of the Year
2008 - Floriart	2008 - Fine Flowers
2007 - A Lazy Daisy Florist	2007 - Fine Flowers
2006 - The Flower Hut	2006 - Flowers on the Coast
2005 - Jodie McGregor Flowers	2005 - Buttercup Florist
2004 - The Floral Decorator	2004 - A Floral Indulgence