BENEFITS OF THE SYDNEY MARKETS AND THE CENTRAL MARKETS SYSTEM
Creating the best environment:
The facilities at Flemington were specifically designed to create
the best environment to receive, store, trade and distribute highly
perishable fresh fruit, vegetables and cut flowers. Sydney Markets
is constantly evolving to ensure modern, efficient and technologically
advanced facilities and services are available to meet demand.
Servicing Australia’s consumers:
Each day thousands of buyers – greengrocers, supermarkets, florists,
food processors, restaurants and other food service outlets, to
name but a few, purchase fresh produce through the Sydney Markets.
The fresh produce these businesses sell is consumed by people from
all over NSW and the ACT who together constitute almost one-third
of Australia’s population.
Choice and competition:
True market forces of supply, demand and competition determine
the prices at Sydney Markets. In this highly competitive environment,
there is no intervention, quotas, minimum or maximum selling prices
or quantities. This allows buyers the freedom of choice and the
opportunity to make a personal assessment of quality and availability.
By providing continuity of supply, Sydney Markets reduces the risk
of non-supply as well as the uncertainties of buying highly perishable
goods direct from producers. The community markets offer great choice,
with an extensive range of product variety, quality and price.
Operational efficiency:
Operations are constantly being reviewed with the aim of improving
cool chain systems and minimising disruptions to distribution channels.
This assists in preserving the quality of fresh produce and helps
to reduce food safety risks. It also ensures that all markets are
able to operate efficiently, effectively and securely.
Building strong relationships:
Sydney Markets provides opportunities for suppliers, wholesalers
and buyers to build strong business relationships by providing a
unique environment of healthy and open competition.
Offering economies of scale:
Sydney Markets offers economies of scale that enable it to pass
savings on to tenants. These savings are made through bulk purchases
of items such as electricity, telephone communications and maintenance.
Promoting Sydney Markets:
The benefits of trading at Sydney Markets are actively promoted
to retailers, industry and the wider community through marketing
initiatives such as advertising, public relations, horticultural
and professional scholarships, sponsorships and promotions.
Effective marketing campaigns:
The popularity of the community market can be attributed to comprehensive
advertising campaigns, a dynamic range of promotions and the variety,
quality and price of products for sale. A yearly calendar of events
enhances the shoppers’ experience and makes their visits entertaining
and “hassle-free”.
Encouraging consumption of fresh
produce:
Sydney Markets Limited seeks to educate the community about the
benefits of a healthy diet rich in fruit and vegetables, and also
to encourage consumers to integrate fresh flowers into their lifestyles.
Increasing consumption of fruit and vegetables and the use of fresh
cut flowers ultimately benefits the entire industry.
Fresh for Kids:
A particularly valuable initiative is the Fresh for Kids Program
that is specifically designed to educate and encourage children
to consume greater quantities and varieties of fresh fruit and vegetables.
This program is supported by a loveable group of life-size fruit
and vegetable characters, a close relationship with New South Wales
Department of Education and Training’s School Sport Foundation,
and hundreds of promotions and events which are run in school canteens,
retail stores and via the multi-award winning interactive website
– www.freshforkids.com.au
