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MARKETING FOR SUCCESS: A GROWERS GUIDE

Making it Work

The success of a partnership depends on both partners getting the simple things right with good communication as the key. A few simple procedures can help you and your partner get you a good return.

These include:

Advise the carrier's details and anticipated time of arrival when you send produce. Faxing a copy of the consignment slip note helps.

  • Accurately grade and describe your product

  • Always use consignment notes to help track your shipments

  • Use reliable carriers who can get your produce to its destination on time and in good condition

  • Maintain regular contact with your marketing partner

  • Visit your marketing partner at least once a season

  • Visit the Central Markets to compare your products with the competition

  • Contact your marketer quickly if you do not receive payment by the agreed time

  • Keep up-to-date records of your transactions

  • Listen to your marketer's advice and be prepared to accept constructive criticism

  • If you have a concern, discuss it with your marketer.



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